Graphic Design

Eureka is a science-based TV show that explores the topics of physics, astronomy, and geology. For this show, they needed a title card that conveyed the message of science and wonder. In this design, I used a bold typeface for the title not only to stand out but to also evoke how the word is usually more exclaimed than just spoken.

Video Title Card Creation

Social Media Ads

This campaign is a social media ad campaign for a Mixed Martial Arts gym. The gym owner also created a unique hooded sweatshirt with defensive capabilities. The ads I designed share similar backgrounds and typefaces to show that they are all part of the new look for the campaign. I then placed them in a mockup to show how they would look like as social media ads.

Posters, Biilboards, and Print Ads

Poster campaign where two different genres are showcased. Mock ups were made to help visualize what the posters would be like if on display.

Examples of billboard ads created to bring awareness to a 5k race hosted by Animal Welfare of Iowa.

3 versions of postcards for a mail campaign to advertise a local restaurant.

Click here to view the case study for this project

3D Rendering

Ad campaign for a beer rendered in a 3D program. Bottle, packaging, logo, and slogan all had to be created for the project.

Brand Creation

Brand creation for a martial arts school. Used the existing school colors, updated the logo, and created the wordmark. Designed the website's look as well.

The mock-ups of the shirts and the site on a laptop are used to show how the design looks in real life.

Craig A. Shepard

Copyright 2026 Craig A. Shepard.